How to maximise eCommerce potential for business.

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If you’re a startup business or have been in the business for years, increasing eCommerce sales is always a benefit. There are times when businesses go through trouble or face change, but this does not discourage us. If you need help with new ways to increase revenue and customers, we have some pointers below.

In the past, your previous methods may have worked, but over time those strategies can get stale. Consumer habits have changed in the eCommerce industry so your business must continue to adapt.

Your existing customer’s matter.

There’s a common misconception that many businesses believe they do not have enough customers and this is the reason they struggle to grow. Instead of jumping to that conclusion, focus your efforts on customer acquisition and improving your customer retention strategy.

Loyal customers:

  • Increase their spend each time they visit
  • Have a higher conversion rate
  • Trust the brand and add more items to their shopping carts

Having new customers is great for your business, but can lead to a more expensive marketing strategy. Alternatively, your existing customer base could be more cost effective.

Being familiar with your brand, they know how to use your products and services and most of all trust them. Focus on how to improve their experience with the business. Come up with a loyalty program to give people an incentive to spend more when they shop.


Videos are fantastic for a user to engage with your site. Marketing experts around the world claim that video has the top return on investment from other marketing tactics and websites with videos can get the user to spend 88% more time on the page. (

Creative demonstrations let your audience know a product’s full worth, and a great video stays longer in the memory than a string of text.

Above all, the time spent to create these videos shows the sort of brand you are and that you’re willing to do something extra for your business and customers.

Customer testimonials.

Testimonials and reviews are a great way to show proof of concept and can encourage others to drive more sales and make a purchase. Most of us would admit to refusing to buy from a website before seeing a review, so give your customers a reason to leave one.

Give them the customer service experience you would look for yourself, be responsive on social media and position your brand as one that puts them first.

Use your website as a trophy cabinet to showcase these reviews, or better still, from time to time write a blog or tell their story and journey with you.

Realise your customers shop from their mobile devices.

Mobile shopping is through the roof and your website needs to be ready to accommodate it. Most of us don’t have the time to browse for a new outfit when working, so we do this on our commute, on our lunch breaks and in the evening

Google claims that 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. What this really says is that there’s no room for error and your site should be set up to give customers the perfect user experience

Create a sense of urgency.

You need to create a feeling of fear of missing out on your products and offers.

Inform your customers you have limited stock available, encouraging a price-sensitive customer to buy. It creates a fear that they would spend more later on if they don’t buy it now.

Another tactic is running flash sales.

By telling the customers the sale ends at midnight, it creates another sense of urgency that they could be missing out on a great deal.

Ensure your marketing campaigns are actionable leading to more sales for your business.

An extra tip for you.

With your booming business, another way to ensure your customers are satisfied is to have a reliable courier supplier.

Nothing is more critical than meeting your customer’s high expectations and getting them the products they have purchased in the shortest time possible. It leaves a lasting impression and boosts their confidence in your brand.

If you are searching for a reliable delivery service or a customer with any parcel enquiries, please contact us at

To make your life easier, start working with Caribou today.

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